What do you believe or identify with?

Believe what you want…or more like what your are told to believe.

Take climate change. Why do some people still deny climate change and the positive ways available to address it?

There is probably more scientific evidence that climate change is real, is being exacerbated by humans, and has shattering consequences than for any other topic in human history. And there is no shortage of communication channels to convey this information (and disinformation) far and wide.

Facts do matter. But more importantly, it is what we believe as it shapes our reality, and what we can do about it.

The powerful know it all too well. Hence, the still many well orchestrated media PR campaigns for the continual support of fossil fuels in Australia.